Ty Dolla $ign, Sexy Red, Ski Mask the Slump God and Henry Winkler Join Owen Wilson and Matt Rife in Live Nation Productions and American High’s Comedy Feature “Rolling Loud”

Ty Dolla $ign, Sexyy Red, Ski Mask The Slump God, and Henry Winkler will guest star in "Rolling Loud," starring Owen Wilson and Matt Rife.  In December, production on the R-rated father/son comedy began at the hip-hop festival of the same name.   Atlanta is in the midst of studio production.   Jeremy Garelick is the author/director of "Rolling Loud", which is based on a true story.   An overprotective father (played by Owen Wilson) makes a bold parenting decision: to sneak his 13-year-old son (Christian Convery) into Rolling Loud, the World's Biggest Hip-Hop Festival.   As Wilson's character navigates wild crowds, vigilant security, and their own interpersonal dynamics, he embarks on a chaotic adventure with his reckless coworker (Matt Rife) and eccentric festival volunteer (Christine Ko).

With such an eclectic and diverse cast, the film promises to be filled with a unique blend of musical and comedic talent. Featuring musicians such as Ty Dolla $ign and Sexyy Red as well as seasoned actors such as Henry Winkler and Owen Wilson with Matt Rife, audiences can expect a dynamic and entertaining mix of performances.  This casting choice reflects a trend of merging different entertainment worlds to appeal to a broader audience.  

Rolling Loud has significantly influenced hip-hop culture by providing a massive platform for both emerging and established artists to showcase their talent. It has become a crucial venue for iconic performances that shape the genre's narrative and push its boundaries. The festival's impact extends beyond music, as it fosters a global community and lifestyle that celebrates the diversity and creativity inherent in hip-hop culture.