TAG Heuer has been named the first title sponsor for Monaco Grand Prix

Who would have thought in a million years that TAG Heuer and F!'s Monaco Grand Prix was going to partner up? Yes, it is true, that TAG Heuer will not just be a title sponsor for the iconic race but will also be used as the timekeeper for the race.

“Monaco is truly our spiritual home, encapsulating much of what we stand for at TAG Heuer,” says its CEO, Antoine Pin, in a press statement. “The spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where driver’s push themselves to achieve their absolute best, we are honored and delighted to renew our partnership with the Automobile Club de Monaco and extend our activities in the Principality with TAG Heuer being the first to hold this prestigious event. l