Sports Illustrated VP Ian Ritchie talks about marketing and building your own brand

Vice President of Sports Illustrated Ian Ritchie talks with Newstitched Media about his journey into sports. Ritchie branded his own company Full Time Fantasy & Sports and worked hard to brand the company. Some media companies liked what Ritchie brought to the table, but was not willing to agree to Ritchie terms. Ritchie saw the bigger vision and it has paid off.

In this exclusive interview, Ritchie talks about the importance of building your brand and knowing what you bring to the table. Check out the interview.