Mars and 2K renew WWE Wrestlemania partnership

WWE is going into one of their hottest quarters. Wrestlemania is the SuperBowl of wrestling so it's only fitting that major sponsors want to partner or renew partnerships with the WWE as this period for wrestling will draw major eyes to their brands. Today, WWE, Take Two Interactive and Mars have reached an agreement that will see Snickers and WWE 2K24 continue as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field. 

This will be the third consecutive year that the two brands have combined to serve as presenting partners, and both will continue their multi-platform campaign from last year on the Road to WrestleMania. Both brands will be showcased during WWE’s Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock.

“WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,” said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO.

“While fans can relive forty years of WrestleMania in WWE 2K24, we'll once again tag-team with SNICKERS to co-present WrestleMania XL,” said Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K. “We'll be cheering on our cover of Superstars: Rallying Cody Rhodes to 'Finish the Story,' rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the 'EST' WrestleMania performance of all.”