LA CLIPPERS UNVEIL NEW UNIFORMS, LOGO, AND BRAND LOOK

The Los Angeles Clippers have unveiled their new brand look, establishing a uniform that captures the team's past, present and focus on the future in a familiar but elevated colorway of navy blue, ember red, and Pacific blue.  The new look brings a modernized version of the classic Clippers script that will adorn the front of the icon and Association Edition jersey next season.  The primary logo features a Clippers "C" that surrounds the points of a compass and an oncoming ship with basketball seams on the hull, a nod to the organization's maritime roots and a symbol of its direction.  The LAC will wear uniforms and merchandise displaying the new logo and colors in the 2024-25 NBA season as the Clippers begin play in their new home, Intuit Dome.

The Clippers organization spent a long-time gathering feedback and insight from Clipper Nation, "Our new marks are meaningful and strong, capturing our roots and our aspirations," said Gillian Zuker, President of Business Operations, LA Clippers and Intuit Dome.

The new uniforms connect all of Clipper Nation in one steadfast direction and illustrate the team's new look.  A limited-edition merchandise collection featuring the new logos, wordmarks, and color will only be available online at www.ClippersHO.com and at the Grove (10 AM - 9PM) for two days, today, and Tuesday.  This will be the only chance fans will have to buy merchandise with the new brand look before the Summer.