Carmelo Anthony starts up global content company

Los Angeles- NBA All Star Carmelo Anthony has decided to launch his new global content company Creative 7.

Anthony has decided that he wanted to dip his feet into the production side and felt inspired to tell other people stories in a way that gives him creative control. “Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony says. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.”

Anthony named the company Creative 7 after his jersey number when he played for the New York Knicks. He will be working alongside his friend and partner Asani Swann. Anthony and his team are working on some upcoming projects that goes in-debt about police brutality, a limited series talking about Muhammad Ali and Malcolm X's friendship, and more.

"At the heart of it, our goal at Creative 7 is to amplify the voices of those who have been silenced, discover stories that will leave you forever changed and increase opportunities for a diversified group of storytellers and creators. Asani and I have been working on some of these projects for years, but we believe it is more important than ever to spotlight the individuals and the stories that will uplift the world and inspire lasting change. Having the opportunity to develop these narratives alongside award-winning filmmakers and creatives, thus far, has been an honor and it’s driven us to take our creativity to new heights," said Anthony.