Breeders’ Cup Announces Partnership with Lucchese Bootmaker: A Celebration of Tradition and Excellence
LEXINGTON, Ky. (Oct. 14, 2024) – In an exciting development for horse racing fans, Breeders’ Cup Limited has announced a partnership with Lucchese Bootmaker, a renowned Western lifestyle brand, designating them as the exclusive bootmaker and official western wear partner for the 2024 Breeders’ Cup World Championships. This partnership promises to enhance the experience of one of the sport’s most prestigious events, set to take place at the Del Mar Thoroughbred Club in California on November 1-2, 2024.
Lucchese Bootmaker, established in 1883 and based in El Paso, Texas, is celebrated for its commitment to craftsmanship and quality. The brand has built a legacy of creating handmade boots that embody not just comfort and style, but also the rich traditions of Western heritage. Each pair of boots is crafted using age-old techniques, ensuring that every detail meets the high standards set by Lucchese artisans.
The 2024 Breeders’ Cup World Championships will feature an impressive lineup of 14 Grade 1 races, boasting more than $34 million in purses and awards. This prestigious event will attract fans from around the globe, showcasing the best horses, owners, breeders, trainers, and jockeys in thrilling two days of world-class racing. Set against the stunning backdrop of the Pacific Ocean, Del Mar will offer an array of culinary experiences, high fashion, and top-tier entertainment, making it a remarkable destination for racing enthusiasts.
As part of their partnership, Lucchese will host a pop-up shopping experience at the Plaza de Mexico at the Del Mar Thoroughbred Club, along with a week-long store located on Camino Del Mar in downtown Del Mar. While the trackside pop-up will focus exclusively on Lucchese footwear, the downtown location will feature a broader selection, including handmade cowboy boots, casual footwear, apparel, accessories, handbags, and leather goods. Guests will also have the chance to purchase custom graphic tees and caps, allowing them to take home a piece of this iconic collaboration.
Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited, expressed her enthusiasm for the partnership, stating, “We are pleased to welcome Lucchese as a new official partner of the World Championships. Lucchese boots are handcrafted by artisans who use old-world methods, precision, and attention to detail that reflects their legacy. We are delighted to showcase their exceptional products.”
Doug Kindy, President of Lucchese, echoed this sentiment, remarking, “At Lucchese, for over 140 years, we’ve always embraced a mentality where excellence is handcrafted into every detail. Partnering with the Breeders’ Cup World Championships feels like a natural alignment, as this event is steeped in tradition and represents a lifestyle that celebrates elegance, heritage, and performance. We’re honored to bring our own Texas heritage to this iconic event, where tradition meets the pursuit of excellence.”
About Lucchese
Founded in 1883, Lucchese is an iconic Western lifestyle brand recognized for its artisan-crafted cowboy boots. With a diverse range of offerings, including custom felt hats, leather goods, and both men’s and women’s apparel, Lucchese provides a bespoke experience that emphasizes handmade craftsmanship and quality. The brand operates over 25 retail locations across the country, from Dallas to Bozeman to Nashville. For more information, visit www.Lucchese.com.
As the 2024 Breeders’ Cup World Championships approaches, this partnership with Lucchese not only highlights the rich tapestry of Thoroughbred racing but also reinforces the timeless values of tradition and craftsmanship inherent in both brands. Attendees can look forward to a unique and unforgettable experience that celebrates the best of Western culture and horse racing excellence.
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