BIG 3 signs deal with Triller

Los Angeles- Ice Cube's BIG 3 league has signed a deal with Triller.

Going into its fourth season, the BIG 3 has signed a deal with Triller and felt like this was a great opportunity to get more of a younger audience. Triller, who recently announced that they were joining CBS Sports as the official media partners for the BIG 3 was excited that the deal happened and had this to say about it.

There’s nothing as fun and fast in sports as BIG3 basketball, and once you watch one game, you’ll be hooked,” said Triller co-owner Ryan Kavanaugh. “We are excited to partner with Ice Cube and the BIG3 organization to bring this exciting and growing sport to Triller audiences around the world.”

The BIG 3 will start their upcoming season with a draft June 14.